China’s largest coffee chain opens first outlet in the city as it goes up against US rival Starbucks.
The main conceptual idea of the article is that mainland Chinese brands, as exemplified by Luckin Coffee's entry into Hong Kong, are increasingly asserting their dominance on the global stage. Hong Kong, with its favorable conditions like declining shop rents, serves as a testing ground for these brands before they venture further into Southeast Asia and even Europe. Luckin Coffee's challenge to Starbucks' reign in Hong Kong highlights this growing trend, signifying a shift in the global brand landscape.
